35 Years of Flannel...
and We’re Just Getting Warmed Up
To mark the moment, we dropped a limited-release Est. 1991 Graphic Tee—a retro, 90s-inspired nod to where it all began. Clean lines, bold color, and a little throwback attitude, printed on a soft black heather tee that feels broken-in from day one. Pair it with your favorite flannel (you know the one), and you’ve got an everyday uniform that says you’ve been here awhile—or wish you had.
Vermont Flannel started long before flannel shirts filled closets across New England. Founders Mark and Linda Baker were screen-printing T-shirts as early as the 1976 Bicentennial, eventually building a business rooted in design, craftsmanship, and American-made pride. After years of selling into the ski industry and falling harder for Vermont with every visit, they planted roots for good—setting up shop in a historic Mill Street building in East Barre, where retail and production still live today.
By 1991, living and working in Vermont sparked a simple but game-changing idea: what’s more Vermont than flannel? One flannel T-shirt led to a full sportswear line, then lounge pants (yep, the original flannel lounge pant), and suddenly a brand was born—equal parts comfort, function, and Green Mountain ingenuity.
Back before computers were big, we did all of our product development by hand. Just check out these sketches of some of our original products. It’s a reminder that every Vermont Flannel piece starts the same way it always has: thoughtfully, intentionally, and built to last.
PLAIDS THAT TELL A STORY
Every plaid we’ve ever made carries a little piece of Vermont with it. Some stick around for decades. Others become legends you wish you grabbed when you had the chance.
Take a walk down memory lane with some of our past favorites—Clergy, Green Country, Bennington, Birkenbog... do you remember these? Each pattern is like a little time capsule: a snapshot of a season, a memory, a moment in Vermont Flannel history. Our customers have worn them on hikes, around campfires, at family gatherings, and in everyday life—and that love and loyalty is what keeps these plaids alive long after they’ve left the racks. They’re more than just patterns; they’re part of people’s stories, a thread that connects past and present.
Today, our lineup of flannel clothing continues to evolve—new colors, new weights, fresh limited releases—while staying true to the same premium brushed cotton softness and durability we’ve been known for since day one.
MADE HERE. ALWAYS HAS BEEN.
Today, Vermont Flannel owns and operates 10 retail stores across Vermont and Maine, shows up every year at The Big E, and welcomes customers from everywhere at vermontflannel.com. Our production facilities in East Barre and Johnson are still humming. We’ve expanded our fabric weights, deepened our plaid collection, launched limited releases, and partnered with Vermont makers and causes we believe in—all while staying true to what matters most: comfort, authenticity, and doing things the right way.
And it’s not just something we say. When we celebrated our 25th anniversary in 2016, we were inducted into the Made in USA Hall of Fame. That recognition still means something to us today, because we continue to remain committed to crafting all of our flannel products right here in the USA.